#10 - Be visible. Upload an author photo that's an actual photo of you.
#9 - Be real. Use your real first and last name for your author or pen name.
#8 - Be accessible. Use social media channels to network and build relationships.
#7 - Be consistent. Match names, photos, etc. to ensure your audience doesn't get confused.
#6 - Be innovative. Tie in your brand with relevant products.
#5 - Be ethical and transparent. Show people who you really are.
#4 - Be an expert. Target a niche you have experience in.
#3 - Be active. Regularly update your websites and social media channels to stay fresh and current.
#2 - Be professional. Use proper English and be polite.
#1 - Be valuable. Provide high-quality, valuable content to your readers and customers.
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